Case Study: How We Built a Custom AI Lead Generation Engine

The Challenge

A B2B SaaS company's sales team was spending 60% of their time on lead research instead of selling.

Our Solution

We built a custom AI-powered lead generation engine using n8n, custom AI models, and multiple data APIs.

The Architecture

1. Data Collection — Automated scraping of industry directories and company databases

2. AI Enrichment — Custom models analyzing company websites and social media to score fit

3. Lead Scoring — Multi-factor scoring based on company size, tech stack, and buying intent

4. CRM Integration — Qualified leads automatically pushed to HubSpot with full context

The Results

• 300% increase in qualified leads per month

• 70% reduction in time spent on lead research

• 45% improvement in sales conversion rate

• $180K additional revenue attributed to the system

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